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Most beauty brands...

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Cater their makeup products to the last thing a Kardashian wore in a selfie.

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This is how they determine "What's hot." 

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Following trends is not our thing…and quite frankly, never will be.

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What's hot to us...                                                                                                                  ...is you feeling kissable sexy before your impromptu date. 

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You feeling shamelessly confident, when you meet someone for the first time.

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You show up at a company event, captivatingly dolled up, as if invited to the president's black-tie gala. 

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Having friends curiously ask YOU, where you got your cherry lipstick from...

Flawless makeup is unique to the individual.

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No stumbling around and clumsily trying to figure it out.

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We don't "one-size-fits all" around here.

The beauty you require is our desire.

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Glam your way...is how it should, always be done.

WHAT'S NEW

THE ATHENA COLLECTION 

Create fabulous looks that last longer than your day.

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This collection is great for beginners in makeup and it will take advanced makeup lovers' creativity to the next level. Everything you need to amplify your look fast.

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Learn more about this collection here.

... Reveal YOU